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Under Armour is obsessed with being better, stronger and more focused than anyone else.
Since 1996, from the shirt that started it all, was soft, skin-tight, stretchy and most importantly, sweated faster than anything else, keeping athletes cool, dry and light, Under Armour has innovated products and campaigns, partnerships and big bets that have propelled the Brand forward. Through its acquisitions of fitness app companies MapMyRun, Endomondo and MyFitnessPal, Under Armour has built the largest digital fitness and wellness community in the world. Under Armour believes that everyone deserves the right to engage in sports. The company has announced its long-term commitment of resources, focus and energy: to break down barriers for those who strive for more, creating opportunities for millions of young people to engage in sport by 2030. Under Armour believes in waking up every morning to make athletes legendary. From the best of the best to those just starting out, we put the athlete at the centre of everything we do. We create fearlessly, with the courage and conviction to challenge convention. We innovate by taking bold and intelligent risks. We defend largely where athletes train, compete and recover.
PJ Rock - With close ties to military veterans and first responders, both Dwayne Johnson and Under Armour are using the Project Rock collection - in tandem with the UA Freedom initiative - to celebrate and honour the bravery of the men and women who dedicate themselves every day to protecting us and our country.
UA Hovr - is Under Armour's new cutting-edge footwear cushioning system, soft enough to absorb impact, return energy and push you back so you feel like zero gravity.
UA Curry - Under Armour, in partnership with NBA champion and MVP Stephen Curry, created the Curry Brand, a purpose-driven performance brand with a mission to ensure every young person has equitable access to sport.
Under Armour: making you better with performance solutions you never knew you needed and now can't imagine living without.